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What Is Isagenix?

By Karen Eisenbraun ; Updated July 27, 2017

Isagenix is a direct-sales company specializing in nutritional supplements. Like direct-mail giants Avon and Mary Kay, Isagenix uses home-based representatives to sell its products. Sales representatives are independent contractors and earn compensation based on retail sales. Founded in 2002, Isagenix embraces a two-fold mission of impacting world health and providing people with the opportunity to obtain financial freedom. Isagenix manufactures and markets products designed to address health challenges such as obesity, nutritional depletion, stress and environmental toxicity. The company’s product lines include nutritional cleansing, supplements and skin care.

Product Overview

The Isagenix product line was developed in response to a perceived need for a nutritional cleansing system that would enhance the benefits of fasting and other methods used to remove toxins and impurities from the body. Proponents of fasting and other internal cleansing methods believe internal cleansing gives the body a chance to rest and regenerate, promoting greater overall health and well-being. The company has developed a complete approach to cleansing that includes "cleanse days," periods of low-calorie intake, and "shake days," where one or two meals are replaced with nutrient-rich drinks.

Nutritional Cleansing

The "nutritional cleansing" line provides vitamins, minerals and herbs that accelerate the removal of toxins and impurities from the body. Products include shakes, soups and bars designed to help burn fat and maximize nutrient intake, as well as supplements designed to control hunger, boost energy and improve muscle tone. Supplements are available in 9-day or 30-day systems to facilitate a complete approach to nutritional cleansing.

Nutritional Supplements

Isagenix’s nutritional supplements are designed to replace the nutrients that are missing from the typical Western diet and to help cleanse impurities from the body. They contain nutrients that enhance the absorption of other health-delivering ingredients. The supplement line includes antioxidants to help neutralize free radicals; a woman’s formula that promotes bone health, luminous skin and hair, and relief from pre-menstrual symptoms; energy-boosting drinks to replenish nutrients lost during exercise; a supplement providing the equivalent of 30 fruits, and others.

Skin Care

Isagenix also offers IsaDermix skincare products developed to clean and replenish skin the same way the company’s nutritional products cleanse and replenish the body. IsaDermix products combine natural ingredients with advanced technologies to create a specialized line of products that promote optimum skin health. IsaDermix skin care offers a complete line of facial and body products, including cleansers, anti-aging toners, moisture-rich creams, eye creams and body washes.

Becoming an Isagenix Representative

Isagenix has thousands of representatives who use the company’s direct-sales and word-of-mouth advertising approach to supplement their incomes, and many who earn a full-time income with the company. According to Isagenix co-founder Kristy Coover, nearly 40 people have become millionaires by selling the company’s nutritional supplements. According to a "USA Today" article from May 2009, the company has seen a boom in its sales force, experiencing a 30 percent growth since March of 2008, as people search for new sources of income during the recession. The company’s website offers detailed information on associate compensation and how to enroll.

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