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How Does Under Armour Work?

By Amma Marfo

Occasionally, a product finds its way to store shelves that backs its claims up with proven results. Introduced originally as a new T-shirt design, the Under Armour brand of athletic apparel now has practically dominated the market. It's being worn by athletes in nearly every conceivable sport. Under Armour has designed a shirt that adds a slight bit of compression to the wearer, aids performance as well as keeps the athlete's muscles warm. Sweat is always a concern, especially among those who play sports that required protective padding, so the company introduced its "moisture wicking" technology. In a short time, Under Armour's performance-intended sportswear has become a brand giant.

Wicking is the word

Occasionally, a product finds its way to store shelves that backs its claims up with proven results. Introduced originally as a new T-shirt design, the Under Armour brand of athletic apparel now has practically dominated the market. It's being worn by athletes in nearly every conceivable sport. Under Armour has designed a shirt that adds a slight bit of compression to the wearer, aids performance as well as keeps the athlete's muscles warm. Sweat is always a concern, especially among those who play sports that required protective padding, so the company introduced its "moisture wicking" technology. In a short time, Under Armour's performance-intended sportswear has become a brand giant.

Fiber is good for you

"Moisture wicking," Under Armour's coined phrase for sweat management, works by removing perspiration from the skin, mostly through the use of sheen polyester fibers. Traditional sports clothing made from cotton tends to soak up and retain sweat, making the wearer unable to cool themselves off properly and making the garment heavier. Under Armour designed a product that is lighter, form fitting, comfortable, and more importantly, keeps the athlete appropriately cool in hot weather.

Sometimes hotter is better

As demand grew, Under Armour extended its catalog by offering athletic clothing aimed at cold-weather athletes. Designed to provide warmth and still wick away moisture, the Cold Weather Gear product line utilizes microfleece in combination with polyester to trap body heat but still allow the sweat to be wicked away. Taking the idea a step further, the company introduced products to be worn in all temperatures, then it boosted its bottom line with accessories like hats, underwear, sport specific gloves, footwear and sweatbands, all featuring the moisture wicking technology.

Taking care of your Under Armour

It's important to follow the label instructions on all Under Armour apparel. Wash the garments in cold water, avoid bleaching detergents and always air dry as machine drying damages the moisture wicking properties.

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